I had an absolutely full-on, hands-down, strobing-disco-lights, 21-gun-salute, ‘aha’ moment a few months ago when a client I have worked closely with for a few years now (let’s call him BH22) asked me to help him write a values statement for his business.
The brief was well, brief. BH22 gave me an outline of the sort of thing he was after via a couple of sentences in an email, with a view to it underpinning future recruitment exercises. Oh and while you’re at it, make it fun and easy to read!
Fiona waxes lyrical about whatever takes her fancy. Some stories, some tips, call it a blog if you like.