Look past the lipstick & leather: How to make LinkedIn work for you

So you got the memo, and you’ve had a butcher’s at LinkedIn. But you’re still not really sure if it’s for you?
Who can blame you? On the surface it’s got a very stiff, corporate, too-cool-for-school ‘tood going on. You can smell the exclusivity and aftershave wafting from the screen. Everyone’s wanking on about KPIs, leadership, strategic management, and performance.

You could be forgiven for feeling like you’ve just walked into a pretentious, top-floor board room--fully equipped with oversized mahogany table, leather chairs, and a room full of suits--wearing nothing but bed hair, drool, and your comfy slippers. At this moment your give-a-flying-f*ck factor is pretty much set to zero. It would be so easy to toss in the idea right about now.

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