Understanding someone’s core values is a great way to figure out if you fit together. Here are my top 10.
Sometimes finding your purpose is as much about figuring out what you don’t want as it is about figuring out what you do. After nearly two decades of soul searching and stripping away the things I had come to realise I didn’t want, I was left with my love of words and moreover, my love of communicating and storytelling with those words. When other people started to see the value in what I could do for them, I began to realise that my ability to solve problems for people--with this talent I loved using--was adding value to their business experience in myriad ways. This gave me a passion and purpose, over and above that of just ‘doing business’. It was a form of personal connection. In my old life, I used to dream of nothing more than retiring from my soul-destroying corporate job (a job that I was extremely good at). Towards the end, running away seemed to be all I could think of. In this life, I can never imagine giving it up. I finally know what I want to be when I grow up.
“If you go into business just to make money, you won't.
Give your business purpose.”
- Sir Richard Branson -
If you do the right thing for the right reasons, without any expectation of how it will benefit you, then that’s integrity. Acting with integrity builds trust. My mother was a woman of great integrity. She taught me that if a shop assistant gives you too much change, you give it straight back. So when the metaphorical shopkeeper of life tests your character, choose to act with integrity. As with sunscreen, apply that shit everywhere.
“Trust is big in every corner of our lives,
and it’s absolutely vital in modern business.”
- Marie Forleo -